Adventure Force (“we,” “us,” or “our”) operates the website https://adventureforceco.com/ (the “Site”). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding data collection and your rights as a user of our Site.
Adventure Force delivers premium action toys including dart blasters, water blasters, motorized blasters, RC vehicles, die-cast collectibles, and ride-on electric vehicles designed for thrill-seekers of all ages. Our comprehensive lineup has been serving families since 2016 as a Walmart-exclusive brand, built to provide full-throttle play at budget-friendly prices. As we continue to grow our online presence, we recognize the importance of maintaining your trust through responsible data handling practices.
By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.
What Information We Collect
We collect several types of information from and about users of our Site to provide better service, improve our product offerings, and enhance your browsing experience.
Personal Information You Provide Directly: When you interact with our Site, you may voluntarily provide personal information including your name, email address, phone number, shipping address, billing address, and payment information when making purchases or inquiries. If you contact us through our contact form or email us at [[email protected]], we collect the information you include in your message along with your contact details. When you subscribe to our newsletter or promotional communications, we collect your email address and communication preferences.
Automatically Collected Information: When you visit our Site, we automatically collect certain information about your device and browsing behavior. This includes your IP address, browser type and version, operating system, device identifiers, referring/exit pages, date and time stamps of visits, and clickstream data showing which pages you viewed and in what sequence. We collect information about your interactions with our Site, including which products you view (such as the Nexus Pro X 2-Pack, Baja Brute RC buggy, or Tactical Strike Maxim Pro), items added to your cart, search queries, and time spent on various pages.
Location Information: We may collect general geographic location data based on your IP address to understand regional preferences, customize content, ensure appropriate product availability information, and comply with regional legal requirements. We do not collect precise GPS location data unless you explicitly grant permission through your device settings.
Information from Third Parties: If you make purchases through third-party platforms like Amazon, eBay, or Walmart (our exclusive retail partner since 2016), we may receive limited transaction information and customer service inquiries. When you interact with our social media presence or share our content, we may receive information in accordance with those platforms’ policies. We may also obtain information from our manufacturing partners Prime Time Toys, Buzz Bee Toys, and Zuru for product registration, warranty claims, and quality assurance purposes.
Customer Reviews and User-Generated Content: When you submit product reviews, ratings, or testimonials about products like our dart blasters, RC vehicles, or die-cast classics, we collect the content you provide along with your username or display name if applicable. Our Site currently displays aggregated review data showing our 4.6 out of 5 average rating from 373 reviewers.
Use of Information
We use the information we collect for legitimate business purposes that enhance your experience and allow us to operate and improve our services.
Order Processing and Fulfillment: We use your personal information to process and fulfill your orders for Adventure Force products, including dart blasters, RC vehicles, die-cast collectibles, and accessories. This includes verifying payment information, arranging shipping and delivery, sending order confirmations and tracking information, and handling returns, exchanges, and warranty claims on products covered by our durability commitments.
Customer Service and Support: Your information helps us respond to your inquiries and support requests, provide product information about items ranging from our $3.00 entry-level 1:64 die-cast Chevy pickup to premium items like the Maxim Pro motorized blaster set, assist with product selection based on age appropriateness (our products range from 8+ to 14+ age ratings), troubleshoot technical issues with products like the Baja Brute’s rechargeable lithium-ion battery system, and resolve complaints or disputes.
Marketing and Communications: With your consent, we use your email address to send newsletters featuring new product launches, promotional offers and sales on blasters, RC trucks, and die-cast vehicles, information about product availability through our retail partners, tips for product use and maintenance (such as Baja Brute battery care or Tactical Strike dart compatibility), and updates about the Adventure Force brand and product lines. You may opt out of marketing communications at any time while still receiving essential transactional emails.
Site Improvement and Analytics: We analyze automatically collected data to understand how visitors use our Site, identify popular products and categories (such as our Tactical Strike line, RC Vehicles, or Die-Cast Classics), improve Site navigation and user interface design, optimize product descriptions and specifications, test new features and functionality, and identify and fix technical problems.
Safety and Security: We use collected information to detect, prevent, and respond to fraud, unauthorized access, and security incidents; enforce our Terms and Conditions; protect the rights, property, and safety of Adventure Force, our users, and the public; and comply with legal obligations and law enforcement requests.
Product Development: Aggregated and anonymized data helps us understand customer preferences across our three product families (dart blasters, RC vehicles, and die-cast classics), develop new products that meet customer needs, improve existing product lines based on feedback about durability and performance, and work with our manufacturing partners Prime Time Toys, Buzz Bee Toys, and Zuru to enhance quality and features.
Third-Party Disclosure
We respect your privacy and do not sell your personal information to third parties. However, we share information with select third parties under specific circumstances to operate our business effectively.
Service Providers: We share information with trusted third-party service providers who perform services on our behalf, including payment processors who handle credit card transactions securely, shipping and fulfillment companies who deliver your Adventure Force products, email service providers who manage our newsletter and marketing communications, web hosting and infrastructure providers, customer service platforms, and analytics providers who help us understand Site usage patterns. These service providers are contractually obligated to use your information only for the purposes we specify and to maintain appropriate security measures.
Retail Partners: As a brand sold exclusively through Walmart since 2016, and available through authorized sellers on Amazon and eBay, we may share limited information with these retail partners to coordinate inventory, process orders placed through their platforms, manage customer service issues, ensure product authenticity, and fulfill warranty obligations. Our retail partners have their own privacy policies governing their data practices.
Manufacturing Partners: We may share information with Prime Time Toys, Buzz Bee Toys, and Zuru (the three makers who produce Adventure Force products) for purposes including product registration and warranty service, quality control and safety monitoring, product development and improvement, recall notifications if safety issues arise, and authentication of genuine Adventure Force products.
Legal Requirements: We may disclose your information when required by law, including to comply with subpoenas, court orders, or legal processes; respond to lawful requests from public authorities including national security or law enforcement; protect and defend our legal rights and property; investigate potential violations of our Terms and Conditions; protect against legal liability; and ensure the safety of our users or the public in urgent situations.
Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the successor entity. We will notify you via email and/or prominent notice on our Site of any change in ownership or uses of your personal information.
Aggregated Data: We may share aggregated, anonymized data that cannot identify you individually with business partners, researchers, and the public. This might include statistics like “91% of reviewers praise motorized rapid fire performance” or “The average Baja Brute battery lasts 40 minutes per charge.”
Cookie Usage
Our Site uses cookies and similar tracking technologies to enhance your browsing experience and gather information about usage patterns.
What Are Cookies: Cookies are small text files placed on your device by websites you visit. They enable the Site to recognize your device and remember information about your visit. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted or expired).
Types of Cookies We Use: Essential cookies are necessary for the Site to function properly, enabling you to navigate our pages and use features like shopping carts. Performance cookies collect anonymous information about how visitors use our Site, helping us improve functionality and identify technical issues. Functionality cookies remember your preferences and choices (such as language settings or product category preferences) to provide a more personalized experience. Marketing cookies track your browsing activity to deliver relevant advertisements for Adventure Force products across the web and measure campaign effectiveness.
Third-Party Cookies: Our Site may contain cookies from third-party services including analytics providers like Google Analytics, social media platforms when you interact with sharing buttons, advertising networks that display relevant ads, and payment processors during checkout. These third parties have their own privacy policies governing their cookie usage.
Managing Cookies: Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies or alert you when cookies are being sent. You can delete cookies already stored on your device through your browser settings. Please note that disabling cookies may limit your ability to use certain features of our Site, such as maintaining items in your shopping cart or staying logged in. You can manage cookie preferences through browser-specific instructions: Chrome users can access Settings > Privacy and Security > Cookies; Firefox users can find Options > Privacy & Security; Safari users should check Preferences > Privacy; and Edge users can access Settings > Privacy, Search, and Services.
External Links
Our Site contains links to third-party websites and services that are not operated or controlled by Adventure Force.
Retail Partner Links: We provide direct links to authorized sellers including Amazon and eBay where you can purchase Adventure Force products like the Nexus Pro X 2-Pack, Chopper blaster, Lancer, Desperado, and other items from our catalog. These platforms have their own privacy policies and data practices. We also direct customers to Walmart stores and walmart.com, where Adventure Force has been sold exclusively since 2016. Walmart’s privacy practices are governed by their own privacy policy.
Third-Party Content: Our Site may contain embedded content from YouTube for product demonstration videos, social media feeds showing Adventure Force community content, or manufacturer websites for Prime Time Toys, Buzz Bee Toys, and Zuru. We are not responsible for the privacy practices or content of these external sites and services.
User Responsibility: When you click on external links, you leave our Site and are subject to the privacy policies and terms of those third-party sites. We encourage you to read the privacy policies of every website you visit. We do not endorse, control, or assume responsibility for the content, privacy practices, or products offered by third parties, even when linked from our Site.
Security Measures
We take the security of your personal information seriously and implement industry-standard measures to protect it from unauthorized access, disclosure, alteration, and destruction.
Technical Safeguards: We employ SSL (Secure Socket Layer) encryption technology to protect sensitive information transmitted online, including payment information during checkout. Our servers are protected by firewalls and intrusion detection systems. We use secure password protocols and multi-factor authentication for administrative access to our systems. Regular security audits and vulnerability assessments help us identify and address potential weaknesses.
Organizational Safeguards: Access to personal information is restricted to employees, contractors, and agents who need the information to perform their job functions and are contractually obligated to maintain confidentiality. We provide privacy and security training to personnel who handle personal data. We maintain incident response procedures to address potential data breaches quickly. Our payment processing is handled by PCI-DSS compliant third-party processors who never store full credit card numbers on our servers.
Data Storage: Personal information is stored on secure servers in controlled environments with restricted physical access. We regularly back up data to prevent loss while maintaining appropriate security for backup systems. Database encryption protects stored information from unauthorized access.
Limitations: While we implement robust security measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information. You are responsible for maintaining the confidentiality of your account credentials and should notify us immediately if you suspect unauthorized access to your account.
User Rights and Choices
You have certain rights regarding the personal information we collect and maintain about you.
Access and Correction: You have the right to access the personal information we hold about you and request a copy of that data. You may request that we correct inaccurate or incomplete information in our records. You can update certain information directly by logging into your account or by contacting us at [[email protected]].
Deletion: You may request that we delete your personal information, subject to certain exceptions such as when we need to retain information to complete transactions you’ve requested, comply with legal obligations, resolve disputes, enforce agreements, or maintain records for warranty purposes on products like the Tactical Strike Maxim Pro or Baja Brute RC buggy.
Marketing Opt-Out: You can opt out of receiving marketing emails by clicking the “unsubscribe” link in any promotional email we send, adjusting your account communication preferences, or contacting us directly at [[email protected]]. Please note that even if you opt out of marketing communications, we will still send transactional emails related to your orders and account.
Cookie Management: As described in the Cookie Usage section, you can control cookies through your browser settings and opt out of certain third-party tracking through industry opt-out tools.
Do Not Track: Some browsers include a “Do Not Track” (DNT) signal. Our Site does not currently respond to DNT signals because there is no industry consensus on how to interpret and implement DNT requests.
Exercising Your Rights: To exercise any of these rights, please contact us at [[email protected]] or write to us at Adventure Force, 702 SW 8th St, Bentonville, AR 72716. We will respond to your request within a reasonable timeframe and may need to verify your identity before processing requests involving personal information.
Protection of Minors
Adventure Force products are designed for children and families, and we are committed to protecting the privacy of children online.
Age Restrictions: Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without verifiable parental consent. If you are under 13, please do not provide any information on this Site or through any of its features. While our products serve various age ranges (with items rated for ages 8+ and 14+), the purchasing process and account creation on our Site are intended for adults or teens with parental permission.
COPPA Compliance: We comply with the Children’s Online Privacy Protection Act (COPPA). If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information as quickly as possible. If you believe we might have information from or about a child under 13, please contact us immediately at [[email protected]].
Parental Controls: We encourage parents and guardians to monitor their children’s online activities and help enforce this Privacy Policy by instructing children never to provide personal information through our Site without permission. Parents can review information their children have submitted, request deletion of that information, and refuse to permit further collection or use of their child’s information by contacting us.
Age-Appropriate Products: Our product descriptions clearly indicate recommended age ranges to help parents make appropriate purchasing decisions. For example, the Tactical Strike Maxim Pro motorized set is rated 14 and up with its 18-piece kit built for bigger hands, while products like the Chopper and other standard blasters are rated 8+, with lighter shells and simpler priming for younger players.
CCPA Compliance
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information.
Categories of Information: As described in the “What Information We Collect” section, we collect identifiers (name, email, address, IP address), commercial information (purchase history, product interests), internet activity (browsing behavior, Site interactions), geolocation data (general location from IP address), and inferences drawn from this information to create consumer profiles reflecting preferences and behaviors.
Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell. You can request details about the specific pieces of personal information we have collected about you, the categories of sources from which we collected it, our business purposes for collecting it, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request deletion of personal information we collected from you, subject to certain exceptions including completing transactions, detecting security incidents, complying with legal obligations, and maintaining product warranties.
Right to Opt-Out: While we do not sell personal information in the traditional sense, if our data sharing practices constitute a “sale” under the CCPA’s broad definition, you have the right to opt out. You can exercise this right by contacting us at [[email protected]].
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights, including by denying goods or services, charging different prices, providing different quality of service, or suggesting you will receive different prices or quality of service.
Authorized Agent: You may designate an authorized agent to make requests on your behalf. We may require verification of the agent’s authority and your identity before processing such requests.
Submitting CCPA Requests: To exercise your CCPA rights, contact us at [[email protected]], call us at +1 973-839-5711, or mail us at 702 SW 8th St, Bentonville, AR 72716. We will verify your identity and respond within 45 days of receiving your request.
GDPR Compliance
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) and equivalent laws provide you with certain rights regarding your personal data.
Legal Basis for Processing: We process your personal data based on contract performance (fulfilling orders for Adventure Force products), legitimate interests (improving our Site, preventing fraud, marketing to existing customers), consent (newsletter subscriptions, optional cookies), and legal obligations (tax, accounting, legal compliance).
Your GDPR Rights: You have the right to access your personal data and receive a copy in a portable format, rectify inaccurate or incomplete data, erase your data under certain circumstances (“right to be forgotten”), restrict processing in specific situations, object to processing based on legitimate interests or for direct marketing purposes, and withdraw consent at any time when processing is based on consent.
Data Transfers: Our servers and service providers may be located in the United States and other countries outside the EEA. We ensure appropriate safeguards are in place for international transfers, including Standard Contractual Clauses approved by the European Commission, adequacy decisions for certain countries, and contractual obligations with service providers.
Data Protection Officer: For GDPR-related inquiries, you may contact our privacy team at [[email protected]]. While Adventure Force operates primarily in the United States through our Bentonville, Arkansas office at 702 SW 8th St, we are committed to honoring GDPR rights for all European users.
Supervisory Authority: If you are located in the EEA, UK, or Switzerland, you have the right to lodge a complaint with your local data protection supervisory authority if you believe our processing of your personal data violates applicable law.
How Long We Keep Your Information
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with legal, accounting, and regulatory requirements.
Account Information: If you create an account, we retain your account information for as long as your account remains active. If you request account deletion, we will delete or anonymize your information within 90 days, subject to legal retention requirements.
Transaction Records: We retain purchase history and transaction records for seven years to comply with tax, accounting, and consumer protection laws. This includes orders for products ranging from our $3.00 die-cast collectibles to premium items like the Nexus Pro X 2-Pack.
Customer Service Communications: Records of customer inquiries sent to [[email protected]] or +1 973-839-5711 are retained for three years to track issue resolution, maintain service quality, and defend against potential disputes.
Marketing Data: If you subscribe to our newsletter, we retain your email address and communication preferences until you unsubscribe or request deletion. We retain records of marketing consent and opt-outs indefinitely to honor your preferences.
Product Reviews: Customer reviews and ratings (currently averaging 4.6 out of 5 stars from 373 reviewers) are retained indefinitely as they provide valuable information to other customers. If you request removal of your review, we will anonymize or delete it.
Automatically Collected Data: Web analytics and log data are typically retained for 24 months, after which they are aggregated, anonymized, or deleted.
Legal Holds: If information is subject to legal holds, investigations, or disputes, we retain it until the matter is resolved, even if this exceeds standard retention periods.
Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations.
Notification of Changes: When we make changes to this Privacy Policy, we will update the “Last Updated” date at the top of this page. For material changes that significantly affect your rights or how we use your information, we will provide prominent notice on our Site homepage, send email notifications to registered users, or use other appropriate communication methods.
Continued Use: Your continued use of the Site after we post changes constitutes your acceptance of the updated Privacy Policy. If you do not agree with the changes, you should discontinue use of the Site and contact us to delete your account and personal information.
Version History: We maintain records of previous versions of this Privacy Policy. You may request to review prior versions by contacting us at [[email protected]].
Review Recommendations: We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information and what rights you have regarding your data.
Privacy Questions
If you have questions, concerns, or complaints about this Privacy Policy or our data practices, we encourage you to contact us.
Contact Information:
Email: [[email protected]]
Phone: +1 973-839-5711
Mail: Adventure Force, 702 SW 8th St, Bentonville, AR 72716